What are the Benefits of an On-Line Survey?
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The
survey will be similar in content to previous surveys, except
it will be on-line and not paper-based. By offering it
on-line, the cost of paper, postage, handling and tabulating
the results will be minimized (except for those who do not
want to use the on-line convenience).
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This proposal assumes there will be significant
acceptance of an on-line survey by the respondents.
The club/community web site would be the starting point for
conducting the survey. Since over 70% of the community are
on-line users, we easily reach the majority of the membership
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There
would be no mailing except for those who do not have on-line
capabilities; however, a printed copy can be mailed upon
request. It would also be technically feasible to make a
computer available within the club/community for those who wish to take
the survey by that means.
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All
responses will be treated as confidential material.
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Entry
to the survey pages will be restricted with password
protection.
How does it work?
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The
survey questionnaire will be divided into major categories of
services offered by the club. The board, club management and
department heads will customize the draft of the
questionnaire. It will be readily available for on-line
testing by the Board and a Focus Group before release to the
general club/community.
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The
respondents will launch to the web site, key in the password
and select the category.
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Responses
are made by clicking on "radio buttons." The
response categories range from "Very satisfied" to
"Very dissatisfied." Some questions require
"yes" or "no" responses. Others call for a
frequency response such as "less than or more than"
times per month. There is also space for plain language
comments.
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When
the respondent clicks the submit button, the coded information
is sent over the Internet into a database with all answer
fields tabulated into meaningful form for later analysis.
How Do you Tabulate Information?
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The
user will have to complete a profile before beginning the
questionnaire. Profile information will include type of
membership, age, gender, years of membership, children,
location of residence, frequency of club usage, etc. This
information will assist us in matching the demographics with
the results.
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Fifty
per-cent participation will be considered successful whether
the survey is conducted on-line or on paper. Promoting the
importance of participation will be helpful.
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It
may be practical to identify the questionnaires with
club/community numbers to ensure integrity of responses.
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Not
all sections of the survey have to be conducted at the same
time.
Compensation and Reporting
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This
project will be made under contract. The developer will be compensated for
time at an hourly rate or other means as determined.
Report writing is extra.
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I
recommend that a subcommittee be formed to analyze the
tabulated results by section and write a report, which will be
submitted to the Board. The subcommittee would include someone
from the club/community.
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My
primary contacts for guidance and consulting will be the
General Manager and/or the Board.
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